First Friday Book Synopsis

JULY 6, 2011

Brand Relevance: Making Competitors Irrelevant David A.

Aaker 80

Aaker Brand Books Review 80

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. That’s ur brand inside & out. link] # leadership #. Thanks Lisa! Thanks Jesse!

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

Strategy Driven

SEPTEMBER 27, 2013

Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. The Powerful Role of Trust. “Trust is much heralded in marketing, but it has a downside,” said Aaker in an interview for Stanford Graduate School of Business (GSB) News.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

APRIL 21, 2015

Honestly, it’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender. But obviously brands do send out gender signals, and sometimes they’re quite strong. Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes.

Brand 8

Brand Aaker Participative Media 8