Skip Prichard
JUNE 27, 2023
Harness the Power of Story to Transform Have you ever stopped to contemplate the mistakes we make in life? ” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. Feel the power that comes from focusing on what excites you.”
Lead Change Blog
DECEMBER 7, 2017
That sign- a form of self-deprecating humor—is a small but powerful example of what consumers and employees want: humor. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. Yours will be ready in a minute.”
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First Friday Book Synopsis
MAY 17, 2011
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].
First Friday Book Synopsis
JULY 6, 2011
Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].
Tanveer Naseer
MARCH 18, 2011
Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. link] # leadership #. – [link] by @ TanveerNaseer #.
Strategy Driven
SEPTEMBER 27, 2013
The Powerful Role of Trust. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. Customer relationships, like interpersonal relationships, are built on trust. The Sincere Company.
Leading Blog
JANUARY 21, 2011
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. In moving forward, you must be cognizant of where the true power of social technology lies: not in the technology itself but in the people who use it. Social Media.
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