Lead Change Blog

DECEMBER 7, 2017

That sign- a form of self-deprecating humor—is a small but powerful example of what consumers and employees want: humor. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. Yours will be ready in a minute.”

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Want respect as a manager? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. link] # leadership #.

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The Powerful Role of Trust. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

APRIL 21, 2015

Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes. Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford.

Brand 8

Brand Aaker Participative Media 8