Active Listening and Pharmaceuticals

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Active Listening

Pharmaceuticals

The Right Kind of Conflict Leads to Better Products

Harvard Business Review

DECEMBER 23, 2016

In the pharmaceutical industry, the conflict surrounding a clinical trial design, for example, represents a value inflection point where managed or mismanaged conflict will yield disproportionate value creation or destruction. Conflict in each of these areas is interconnected and is found in every alliance.

Productivity

Productivity Products Survey Strategic Fit

To Get More Out of Social Media, Think Like an Anthropologist

Harvard Business Review

AUGUST 17, 2016

With social listening data, one quote, one comment, or one posted picture can spark an idea with profound implications. A large pharmaceutical company, for example, learned about an unsuspected customer challenge through a single photo on Flickr. Every executive has to be a listener.

Media

Media Sample Brand Marketing

Leadership Digital

The Right Kind of Conflict Leads to Better Products

To Get More Out of Social Media, Think Like an Anthropologist

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