Marshall Goldsmith

OCTOBER 28, 2013

Consumers can have access to an incredible diversity of goods that may have been produced anywhere in the world. While, in theory, global trade will create greater product diversity, in practice it sometimes creates greater homogeneity. Celebrating diversity and avoiding conformity. The advantages of global trade are well known.

Diversity 101

Diversity Short-term Long-term Globalization 101

Talent Anarchy 1

AUGUST 25, 2023

It’s a diverse field that caters to a wide variety of tastes and preferences. This includes advertising campaigns, social media marketing, and product launches. They work on strategies to enhance brand recognition and loyalty. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. Santander has also been innovative when it comes to social media and mobile campaigns.

Brand 68

Brand Globalization Banking Long-term 68

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Companies across the spectrum are grappling with change as new technologies, innovations, and customer behaviors disrupt old business models.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. Diversity must be approached as a best practice; not an initiative. I witnessed this first-hand as I attended three of the events.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. Diversity must be approached as a best practice; not an initiative. I witnessed this first-hand as I attended three of the events.

Policies 8

Policies Short-term Education Diversity 8