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Inside the Big Tech’s Brutal Layoffs

HR Digest

The month ushered in an utterly haunting whiplash in the form of ‘layoffs,’ and shattered the stability of thousands of technology workers across the States. While Twitter is experiencing more root-and-branch, as well as chaotic, activity, advertisers are still avoiding that platform (even if it is just temporarily).

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 10
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business Review

ROGER HARRIS/SCIENCE PHOTO LIBRARY/Getty Images. Technology is reconfiguring traditional roles and divisions of labor. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation. But that’s only one side of the story.

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How You Make Decisions Is as Important as What You Decide

Harvard Business Review

Through his ever-broadening perspective, he led Frankel to develop many firsts, including the first worthy cause promotion and the first to use computer graphics in advertising. It helped his own career to grow from a commission-based salesperson to a global, industry-changing business leader, marketing legend, and later, philanthropist.