Harvard Business Review

SEPTEMBER 8, 2016

That’s why digital services in general, and mobile advertising in particular, make superior templates for evaluating business model design. For example, Facebook makes great money from mobile advertisers, but it’s now refusing to subsidize technical inefficiencies that undermine overall UX.

Advertising 8

Advertising KPI Mission Statement Incentives 8

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

APRIL 8, 2015

Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exactly they will be compensated for it usually goes unexamined. Price leadership: A no-frills airline constantly advertises the lowest fares on any route served. Why is it that?

Balanced Scorecard 8

Balanced Scorecard Company Price KPI 8

Harvard Business Review

APRIL 20, 2016

This is the medium that has already enabled the rapid dissemination of innovative economic development models, sustainable energy innovations and grassroots mobilization strategies, which were once front-and-centre on the social web, but are increasingly shoved to the margins. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8