In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. “They’ve already heard from that guy,” he said. “I

CEO 150

CEO Mass Marketing Class Brand 150

CO2

JANUARY 2, 2011

There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements. I really enjoyed this book.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. Then I showed them their own advertising — and that’s when the chief strategist cringed. He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

NOVEMBER 24, 2010

In turn, reflection becomes the rocket fuel for experimentation, the lifeblood of high-level innovation, the spark of deeper meaning, and the wellspring of enduring purpose. If youre here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. So throw Frederick W.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15