Advertising Marketing Operations Social Capital 
Harvard Business Review
AUGUST 9, 2012
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Here are its critical pieces: Restore community marketing.
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A brand can’t just be a promise; it must be a promise delivered.
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