Joseph Lalonde

APRIL 28, 2017

Invest in your social capital by connecting more powerfully with others. Social capital is one of the most valuable assets that can be possessed by leaders and organizations. Julian is the brains behind the Advertising Commissions digital marketing agency. This was a guest post by Julian Hooks.

Social Capital 183

Social Capital Leadership Learning-by-Doing Advertising 183

Harvard Business Review

NOVEMBER 20, 2013

But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Here are its critical pieces: Restore community marketing. But they are.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

FEBRUARY 13, 2013

There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand. Marketers already use demographic segmentation to create improved marketing strategies based on CLV. When Advertising Meets the Meme.

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

NOVEMBER 18, 2013

David Carr, at The New York Times , summarized the industry’s precarious position as follows: “Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it.” ( The New York Times ; October 20, 2013).

Price 9

Price Content Reputation Advertising 9

Harvard Business Review

MAY 3, 2013

Here are some guidelines to help keep you on the right side of the social business street. Beware of Inserting Market Norms into Social Situations. That would, of course, have been highly offensive: it would have introduced a market norm into a decidedly social situation. Social Rewards Are More Powerful.

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

APRIL 15, 2013

Markets change. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do. Call it "disruption denial.".

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8