Harvard Business Review

NOVEMBER 20, 2013

But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

APRIL 15, 2013

Markets change. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do. Call it "disruption denial.". Acceptance.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8