Modern Servant Leader

DECEMBER 30, 2022

Underinvestment in Technology. Because Southwest Airlines seems to have the worst, most outdated operating technology in the industry. Failing technology. A company of Southwest’s scale does not get this far behind in technology without repeatedly ignoring the advice of their IT department. Invest in Technology.

Airlines 188

Airlines Leadership Short-term Long-term 188

Modern Servant Leader

DECEMBER 30, 2022

Underinvestment in Technology This was the main root of their problem. Because Southwest Airlines seems to have the worst, most outdated operating technology in the industry. Failing technology. Invest in Technology Too often, information technology and operational tools are minimized as costs to be controlled.

Airlines 130

Airlines Leadership Short-term Long-term 130

Modern Servant Leader

JULY 5, 2012

Convenience pays and technology delivers. Rather than be a danger to my fellow commuters, I pulled over at a small farm stand that also advertised homemade ice cream. How Technology Helps Mom and Pop Steal Customers. Consider this: one of my favorite stops on Saturdays is the local farmer’s market. Gone social?

Technology 186

Technology Advertising Marketing Examples 186

Modern Servant Leader

DECEMBER 3, 2013

Greetings Modern Servant Leader readers. I cover both the timeless principles of servant leadership and the timely concepts of digital communications. Advance Praise for Aspiring Leaders. Ben… …provides a guide for contemporary leaders to leverage technology for the benefit of their organizations.

Books 213

Books Servant Leader Media eBook 213

Modern Servant Leader

MARCH 19, 2013

Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.

Media 206

Media Public Relations Human Resources Quality 206

Strategy Driven

OCTOBER 13, 2016

marketing avenues were limited, as was advertising (Sears Catalogue, Life Magazine, The Farmer’s Almanac, the local paper or general store). Obviously there was no technology, or global competition. Selling focused on natural customers – face-to-face relationships with neighbors and friends. Differentiation?

Servant Leader 50

Servant Leader Globalization Transportation System 50