Strategy Driven

JULY 30, 2017

Whatever your business, whatever its size and whatever industry you operate in, you doubtless walk the same fine line as any other business, the line between maximising your profits and keeping your operational costs down to a minimum. Substitute traditional advertising with inbound marketing. Photo courtesy of Pexels.

Strategy 51

Strategy White Paper Outsourcing Advertising 51

Harvard Business Review

JULY 30, 2013

80-90% software products vs. 40-50% advertising products) and company maturity (e.g., Advertising sales reps, with a 40-50% gross margin, might have $3-5M in annual quota. To that point, a well-run telesales operation will be super metrics-driven. a "jungle" stage company would have a lower quota than a "highway" company).

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

NOVEMBER 23, 2010

He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When artisans have no understanding of their cash flows, they fail prey to spending a big percentage of their working capital, without meaning to, on non-business issues that usually cripple their operations.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

NOVEMBER 23, 2010

Operations : Approaches problems practically; stands firm on issues, perseveres; maintains a standard of consistency and quality; provides stable leadership and supervision; develops detailed plans and procedures; implements projects in a timely manner; keeps financial records straight. Is the balance right in your organization?

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

NOVEMBER 29, 2010

The parable of the disappearing bankers gives the tiniest glimpse of a better way: a path to a smarter kind of growth, built on a different set of institutions — those that operate at micro-scale, instead of mega-scale, built on human relationships, instead of anonymous transactions, self-organizing, instead of "administered," and that have the (..)

Banking 15

Banking Crisis Merton Guidelines 15

Harvard Business Review

NOVEMBER 30, 2010

His most recent books are Competing on Analytics: The New Science of Winning and Analytics at Work.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14