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How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. The good news is that, as an industry, we are starting to see meaningful progress on both fronts.

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Your Corporate Purpose Will Ring Hollow If the Company’s Actions Don’t Back It Up

Harvard Business Review

” In the case of employees this is receiving the wage they’re entitled to —or with franchisees, operating within a franchise agreement which is viable. It’s also difficult to espouse corporate purpose if you’re cheating customers. The inquiry has seen bank staff put customer interests well behind their own.

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The Big Picture of Business: The Colonel and Me

Strategy Driven

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Ethics cannot be edicted from afar. The KFC empire grew, and a burgeoning fast food industry engulfed it.

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Corporations Need a Better Approach to Public Policy

Harvard Business Review

Issues bearing significantly on the business emerge not just in legislative, executive, or regulatory settings; they can also arise in litigation or transactions or adoption of ethical standards necessary to pre-empt policy proposals. They can be cross-cutting issues which impact the whole corporation (e.g.,

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The Social Franchise Model Works in Times of Uncertainty

Harvard Business Review

When my organization, Education For Employment , began operations in 2006 as a demand-driven answer to Arab youth unemployment, I felt that creating a social franchise model was the best way to meaningfully address an issue of this scale. The franchise model empowers local board and staff members to take appropriate action.