Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

JUNE 14, 2013

And these messages use strong market segmentation. How do women in that market get information? Some programs use simple game characters to put a face to the advice provided via phone — after all, pregnancy through the first year of a baby''s life is a long time for mothers to text or call a stranger.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8