Remove Advice Remove Management Remove Market Segmentation Remove Operations
article thumbnail

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. There are ways to avoid these blind spots, however. . Interviewing and Hiring.

article thumbnail

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. There are ways to avoid these blind spots, however. . Interviewing and Hiring.

article thumbnail

If Your Mobile Strategy Can Win Here, It Can Win Anywhere

Harvard Business Review

And these messages use strong market segmentation. How do women in that market get information? Some programs use simple game characters to put a face to the advice provided via phone — after all, pregnancy through the first year of a baby''s life is a long time for mothers to text or call a stranger.