Harvard Business Review

FEBRUARY 14, 2012

Have you ever received unsolicited, off-target advice? Consider John, an account executive who is contemplating how to expand into a new market segment — one that is wrought with regulatory challenges. Before asking for input, figure out what you really need: What kind of advice are you looking for?

Market Segmentation 12

Market Segmentation Advice Politics Brainstorming 12

Harvard Business Review

APRIL 22, 2011

While we often measure and manage the latest "what" in business — the leaf — the thing that creates high performance growth is the underlying "how" — the river. Google's founders knew before they launched that they were entering a highly competitive market segment. It's what a 20th century manager would do.

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

DECEMBER 4, 2017

As one sales manager noted, “In this job, if you don’t survive the short term, you don’t need to worry about the long term.” ” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

As one sales manager noted, “In this job, if you don’t survive the short term, you don’t need to worry about the long term.” ” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

NOVEMBER 20, 2015

Here is some advice on how to tap into supply chains for successful scale-up: Reveal more than is comfortable. Manage culture by setting expectations appropriately. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JUNE 14, 2013

And these messages use strong market segmentation. How do women in that market get information? Some programs use simple game characters to put a face to the advice provided via phone — after all, pregnancy through the first year of a baby''s life is a long time for mothers to text or call a stranger.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8