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Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

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Canoe Trip FAQ

CEO Blog

No business advice in this one - just a personal vacation update. Or if there is advice, it would be to take time to reflect. Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. Elizabeth and I are just back from a canoe trip. Perhaps that is the message.

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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

But this post isn’t all about me and only my advice. Any other leadership advice you recommend for leading well? Click "READ MORE" to check out the advice of the experts when it comes to leadership competencies and behaviors. Any other leadership advice you recommend for leading well? Where to start?

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Let Them See You as Human

Persuasive Powerhouse

Turns out he was just a normal guy who loves trout fishing. I was very nervous about the situation so I brushed up on my current events, political knowledge and business principles hoping to be able to effectively converse with the man. Sachin: September 13, 2010 at 4:10 am Mary Jo, I agree that this is crucial for supervisors.

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