Strategy Driven
MAY 22, 2024
Compliance: Ensure compliance and obtain necessary licenses to operate legally and transparently. Innovative Marketing and Brand Building Effective marketing and a strong brand presence are essential for standing out. Employ innovative marketing techniques to attract new users and build a recognizable brand.
Strategy Driven
SEPTEMBER 4, 2018
While enjoying fast and substantial growth can be overwhelming, there are some tactics you can undertake to help you turn your small company into a big brand. However, you must stay true to your core vision when promoting your brand to a larger audience. Instead, you must invest in the right technologies to streamline your operations.
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Strategy Driven
JULY 19, 2018
Most often than not, your competitors already operated in the industry for years before you even started your business. Diving into business with this status quo will make it hard for you to create a name or brand in the eyes of your potential customers. They will take care of the delivery, customer service, and returns, among others.
Harvard Business Review
SEPTEMBER 17, 2014
Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.
Harvard Business Review
APRIL 17, 2013
One example was an affiliate marketing program. We discovered that the program required more operational attention than we had anticipated, triggered brand concerns, and did not generate any significant donation activity." So they killed it and gave the manager in charge of the program the award.
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