article thumbnail

“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.

article thumbnail

Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Use social media.

article thumbnail

A guide to great development moves

Great Leadership By Dan

Advice : Help the executive understand that the single most critical competency identified for success in new jobs is learning agility. Some ways to prepare are to review business information such as strategy documentation, meeting notes, presentation material, competitive intelligence reports, and country/cultural information.