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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? And that has not changed since agencies were first invented. So, now what?

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5 Characteristics of Digital Giants that Enable Domination

Skip Prichard

Meanwhile, digital transformation projects continue to provide incremental benefits; however, they are not prepared to compete against how digital giants are structured to be winners. Own and disintermediate the customer relationship. This disintermediation of the customer account control is a hallmark of digital giants. .