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What's New About Serving Customers (and What's Not)

Harvard Business Review

But smart business owners and their service reps realize the landscape in which customers operate has shifted — and that profoundly redefines what good (and bad) customer service means. Marshall doesn't need this article. He needs a new line of work, far away from customers. Customers expect companies to share their burdens.

FAQ 15
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We Appreciate Your Business. Please Stay on the Line.

Harvard Business Review

Airlines are a good example. But airlines did this in response to new government regulations establishing fines for companies that leave customers sitting for hours in planes on the ground. If the airlines had assumed that consumers were weak and insignificant, they were wrong.