Airlines Finance Innovation Loyalty 
Women on Business
JANUARY 24, 2011
When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Loyalty is paid for one way or another.
Harvard Business Review
DECEMBER 20, 2016
I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Unlocking Energy. It’s not for everyone.
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