Airlines, Marketing and Social Capital

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Airlines

Marketing

Social Capital

Building Customer Communities Is the Key to Creating Value

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Social Capital

Social Capital Review Software Marketing

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Harvard Business Review

JANUARY 19, 2018

American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. .” to $15 per hour.

Definition

Definition Company Succession Airlines

Leadership Digital

Building Customer Communities Is the Key to Creating Value

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

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