Modern Servant Leader
DECEMBER 30, 2022
There are leadership lessons in Southwest Airline’s fall from grace. Southwest Airlines Fall From Grace. Until the COVID pandemic, Southwest Airlines was the only major, global airline to post a profit every year. All airlines overbook their flights. Southwest’s Response to the COVID Pandemic.
Women on Business
FEBRUARY 15, 2013
The American Airlines merger gives us a great example of what do look for in a partnership and what we should avoid. This merger will give American Airways access to new markets, expanded human capital resources and more flight capacity. The post Can Small Business learn from the American Airlines Merger?
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Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. In addition to their pricing, cancellation, and service structure, no other airline comes close.
Modern Servant Leader
DECEMBER 30, 2022
There are leadership lessons in Southwest Airline’s fall from grace. Southwest Airlines Fall From Grace The holiday winter weather of 2022 caused problems for every major US carrier. In their attempt to remain the most profitable airline, the company substantially reduced spending on major investments. Failing technology.
In the CEO Afterlife
JULY 2, 2013
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.
Leading Blog
JANUARY 16, 2023
That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.
Strategy Driven
MAY 15, 2020
For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.
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