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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. History: Red Ocean/Blue Ocean is a strategy developed by W. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. Be the Big Fish in the pond.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 288
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First Look: Leadership Books for October 2023

Leading Blog

Telling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. On August 20, 1991, Hollis Harris, the CEO of struggling Continental Airlines told his 42,000 employees to pray for the future of the company.

Books 276
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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
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How To Eliminate Guilt About Not Doing Everything.

Rich Gee Group

In the past, when I worked years ago in Marketing, we used to comment on how upper management would get their direction — we called it “Management by Airline Magazine” If a CEO or President saw an interesting article on one of their flights, they would always barge into my office and exclaim, “Why aren’t we doing this?

Objective 232
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Celebrating 10 Powerful HR Leaders

HR Digest

Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Julie Weber, Vice President and Chief People Officer, Southwest Airlines. Nevertheless, their companies have shown remarkable success as they consistently deliver results. Diane Gherson, CHRO, IBM. Helena Gottschling, CHRO, RBC.

Power 75
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Is Virtual Tourism A Viable Future For The Travel Industry?

The Horizons Tracker

. “People would pay for these experiences like they pay airlines, hotels and tourist spots during regular travel. ” The next step for the project is to both seek investment to further develop the technology and secure partners from across the hospitality, tourism, and technology industry to bring the technology to market. .”

Tourism 102