Lead Change Blog

DECEMBER 17, 2015

When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. The CEO of eBay said in an interview, “Most good innovation comes from customers. Brand lovers contribute ideas that help the brand innovate and grow. And, it is the dream of every brand manager.

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Brand Airlines Wilde Tools 150

Coaching Tip

FEBRUARY 23, 2012

The companies that develop the deepest connections will generate more value for their customers and employees (and shareholders). Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 4) Seek to inspire, not just motivate. 6) Give trust away.

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How To Airlines Media Innovation 110

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

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Early Adopters Rogers Disruptive Innovation Innovation 60

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

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ROE ROI Letter Airlines 50

The Horizons Tracker

NOVEMBER 23, 2020

Similarly, business travel not only provides a healthy proportion of passenger numbers, but a large proportion of airline profits, not to mention the numerous ancillary businesses, from hotels to conference providers, that rely on professionals getting out and about. Shifting sands. This pandemic is no different.

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Reis Transportation Real Estate Tourism 69

Kevin Eikenberry

JANUARY 22, 2011

Solving our business problems, making leaps in productivity, Customer Service, product development (or anything else), requires the same shift. I can’t remember the contents of the article, but I remember the headline of “Obliterate, don’t innovate&#. Do You Really Need a Meeting to Make a Decision?

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Creativity Workshop Blog Video 183

Harvard Business Review

APRIL 11, 2017

When a CEO announces a major initiative to foster innovation, mark your calendar. Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Are people moving from the innovation lab or pilot test team to help with the roll-out? So how to improve?

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Project Innovation Press Release Survey 11

Harvard Business Review

MARCH 20, 2014

In the case of Malaysia Airlines Flight 370, the most impressive fact few reporters choose to explore in any depth is that the Boeing 777’s engine was capable of communicating long after the pilots went silent. Because the airline had the option, but declined , to pay about $10 per flight for real-time access to it.

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Airlines Supply Chain Management Engineering 8

Harvard Business Review

MARCH 14, 2017

Given political climates around the world and a new wariness around international cooperation, the private sector could find itself in the hot seat: trying to pick up the slack on big issues from climate change to sustainable development. I call this new breed of companies the “inclusive innovators.”

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Development Company Innovation Goal 11

Harvard Business Review

DECEMBER 8, 2011

We recently attended the World Economic Forum's India Economic Summit 2011 in Mumbai, where we moderated several panels and workshops on the topic of innovation. The experience gave us some insights into a unique approach to innovation called jugaad , which entrepreneurs and enterprises are practicing in complex emerging markets like India.

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Innovation Incubator Banking Hypercompetition 18

Harvard Business Review

AUGUST 11, 2011

When stock markets gyrate and growth prospects darken, it's tempting to rein in innovation programs and hoard cash. Re-visit big, inflexible projects — The 80/20 rule often applies to corporate innovation portfolios; a few projects consume the lion's share of cash.

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Innovation Fixed Costs Airlines Business Model 15

Harvard Business Review

JANUARY 31, 2014

Research by Hal Gregersen and Jeffrey Dyer in fact shows that questioning is one of the behaviors that successful innovators share. So I’ll pose a question now: What questions should corporate innovators use to increase their odds of success? Identifying the Threat of Disruption.

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Innovation Disruptive Innovation Learning-by-Doing Participative 11

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Innovate quickly.

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Real Estate Magazine Rogers Long-term 66

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

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Marketing Guidelines B2C Analysis 11

Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Consider the regulation-to-deregulation evolution in the long distance telephone market. This exact scenario is occurring in the taxi market. Pricing Marketing Strategy'

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Industry Innovation Price Long-term 8

Women on Business

JANUARY 24, 2011

Develop those contacts as a ladder to reach higher, but more challenging, prospects. Test business development, starting with advice from your banker, accountant, and lawyer. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Mine your backyard.

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Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

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Marketing Brand Merchandising Advertising 8

Harvard Business Review

APRIL 25, 2016

It’s even become a noun of sorts — uberization — which people use to describe a disruptive change to a staid industry ripe for innovation (though, to be sure, the popularization of the word “disruptive” means that it is often used in ways that the concept’s author , Clay Christensen, didn’t intend).

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Organization Airlines Constraint Power 8

Harvard Business Review

JULY 6, 2012

In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? Leaders in this space include American Airlines and American Express.

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Stage-Gate Airlines Brand Loyalty 13

Harvard Business Review

SEPTEMBER 29, 2014

Consider first the increasing use of auctions, which have a distinguished history in the development of economics. In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities.

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Strategy Black-Scholes Airlines Price 12

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

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Customer Loyalty Loyalty Airlines Hotels 8

Tanveer Naseer

MAY 31, 2016

A 2015 PwC study of 6,000 senior executives , conducted using a research methodology developed by David Rooke of Harthill Consulting and William Torbert of Boston University, revealed just how pervasive this shortfall is: Only 8 percent of the respondents turned out to be strategic leaders, or those effective at leading transformations.

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Development Argyris Learning-by-Doing Innovation 100

Harvard Business Review

JUNE 28, 2016

Given their capabilities, these entrepreneurs take a “do-it-yourself” approach and develop software to support organizational needs. Over the last 15 years, Internet giants have built platforms or utilities on top of the Internet that make innovation easier and faster. How Digital Business Models Are Changing.

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Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

OCTOBER 26, 2012

can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use. It is a simple way to visualize opportunities for innovation. Circumstance. Constraints. Compensating behaviors.

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Sample Innovation Software Airlines 14

Harvard Business Review

APRIL 13, 2015

After a morning innovation workshop at the bucolic R&D campus of a top-tier but tradition-rich technology giant, the lunchtime conversation with the Lab’s leadership turned strategic. A charismatic CEO, imported from outside the industry, was making bold, expensive investments in new markets. What should they do?

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CFO Innovation CEO Airlines 8

Harvard Business Review

FEBRUARY 4, 2015

To see that larger picture, let’s locate Apple within its larger context as a once disruptive innovator that’s now essentially an incumbent. A fundamental tenet of disruptive innovation is that established firms normally do not react to disruptors. And for a good reason. Consider that Apple sold 74.4

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Report Disruptive Innovation Banking Insurance 8

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

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Ries Business Model Entrepreneur Agility 16

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. R&D and product development launch products that receive tepid responses. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. You need to get them marketing and selling — advocating — for you.

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CEO Airlines Marketing Software 8

Harvard Business Review

JUNE 13, 2014

Quick, name a product that was developed without using software. It’s used to design and develop just about any product you can think of, from consumer goods to industrial equipment – or any service or experience ranging from retail customer service interactions to luxury hotel stays. It’s difficult, if not impossible.

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Software Industry Productivity Products 8

Harvard Business Review

MAY 30, 2014

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA. When Innovation Is Strategy. Strategy'

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Company Supply Chain Airlines Health Care 8

Harvard Business Review

MARCH 8, 2012

Thanks to disruptive innovations , much of our world today looks radically different than it did just a decade or two ago. Air travel used to be inevitably expensive and cumbersome — until Southwest Airlines. Why does the public sector seem so completely immune to innovations that deliver more for less over time?

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Disruptive Innovation Health Care Innovation Business Model 13

Harvard Business Review

SEPTEMBER 25, 2012

The reforms include changes to retail, airlines, broadcast and power sectors. Here are some considerations for businesses contemplating a Go-to-India strategy: Market Selection. How do you build trust and verify the integrity of the market participants? Business Model Innovation. trillion market. Inclusivity.

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Retail Supply Chain Business Model Globalization 15

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” The uncertainty that increasingly characterizes our world means that companies need to attract, retain, and develop motivated innovators who can help to imagine and realize new growth opportunities.

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Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

MARCH 17, 2016

airline industry in the early 1990s highlights this distinction. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate.

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Price Airlines Govindarajan Advertising 8

Harvard Business Review

AUGUST 21, 2013

It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines. Similar waves of innovative applications of technology (e.g., As with American Airlines, each competitive advantage with IT is temporary.

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Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

MAY 13, 2014

That includes learning from the outside and striving to adopt certain start-up practices, with a focus on three key management processes: (1) resource allocation that nurtures future businesses, (2) faster-cycle product development, and (3) partnering with start-ups. Marketing plays a catalyst role, providing growth funding.

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Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. But too many major companies — Bank of America, Sports Authority, United Airlines, Best Buy, and Walmart to name just a few — that need to get it, don't.

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Strategy Disaggregation Reis eBook 18