How IBM, Intuit, and Rich Products Became More Customer-Centric
Harvard Business Review
JUNE 17, 2015
From its founding 31 years ago, Intuit has been an entrepreneurial company, creating personal finance and tax preparation products such as Quicken, TurboTax, and QuickBooks. But as Intuit grew, informality and entrepreneurship began to morph into procedure and bureaucracy. Intuit: Reviving a Culture Built Around Customers.
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