Remove Article Remove CTO Remove Engineering Remove Marketing
article thumbnail

The New CTO: Chief Transformation Officer

Harvard Business Review

These three change accelerators are what lie behind today''s avalanche of business transformation, and they are directly affecting the roles of CIO and CTO. And, just as the CIO''s role needs to change, so too does the CTO''s—from Chief Technology Officer to Chief Transformation Officer.

CTO 8
article thumbnail

What It Takes to Become a Great Product Manager

Harvard Business Review

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Performing market assessments. Core Competencies. Running design sprints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. Maximize engineering productivity. Engineers love continuous delivery environments because they can immediately see how their work adds value to the organization.

article thumbnail

Reversing the Curse of Dominant Logic

Harvard Business Review

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. It is impossible to earn healthy profits in emerging markets.

article thumbnail

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

article thumbnail

Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

HBS Executive Education brings you these articles about business management courtesy of Harvard Business School Working Knowledge. For a holiday promotion, a young project manager and his marketing colleagues launched a “treasure hunt,” working nonstop to launch registration pages, clues, and an hourly countdown clock.

article thumbnail

Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

HBS Executive Education brings you these articles about business management courtesy of Harvard Business School Working Knowledge. For a holiday promotion, a young project manager and his marketing colleagues launched a “treasure hunt,” working nonstop to launch registration pages, clues, and an hourly countdown clock.