Attrition Innovation Tactics Technology 
Strategy Driven
MARCH 14, 2016
Speed, agility, communication, delegation, innovation. The feature to feature competition is called “attrition”, and it’s adopted from the military, where the goal is to overwhelm and defeat a competitor, regardless of the cost. But attrition relies on size, deep pockets and slowly evolving markets in order to succeed.
Harvard Business Review
JUNE 1, 2015
Because they are innovative by nature, consumer tech companies need to invest heavily in research and development, which could be done if they had a portfolio of products at different stages of maturity, with some of them being established cash cows. For many consumer tech companies, this post-IPO pressure on financial returns is too high.
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