Miles Anthony Smith

MAY 2, 2018

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. I have a documented track record of business development, operational planning, and leadership. Her sincere demeanor is obvious in everything she does, and her audience can't get enough of it.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

MARCH 11, 2014

That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. Innovation can be their lever.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. ” Take guests on a journey.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 8

Retail Brand Apparel Discount 8