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Should Big Companies Give Up on Innovation?

Harvard Business Review

That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. Innovation can be their lever.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Hubert Rampersad ​"Passionate and compassionate to inspire learning individuals to unlock their potential and dedicated to energize innovative organizations within the service and manufacturing industry. Her sincere demeanor is obvious in everything she does, and her audience can't get enough of it.

Brand 68
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. ” Take guests on a journey.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

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