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Theranos and the Dark Side of Storytelling

Harvard Business Review

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. The book appealed to a predictable audience of English literature types as well as avid readers of popular science. But it also attracted an unanticipated audience of business professionals.

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How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The science of storytelling and brand performance. Stephen Swintek/Getty Images. The marketing industry will be no exception.

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Win 2 Tickets to PLAY DEAD in NYC

Women on Business

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.