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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Investing in a well-crafted website enhances credibility and broadens your audience reach. Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points.

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3 Modern Aspects That Influence The Success of Start-Ups in 2021

Strategy Driven

The once standard and traditional methods for starting a company have been replaced by new and innovative approaches that are more appealing to today’s generation. The traffic shows you are relevant, with quality content that your audience wants to see! As the world of business evolves, so does the way we do it.

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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s

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4 Ways to Grow Your Business Organically

Strategy Driven

For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. Does word-of-mouth marketing really work? The short answer is yes.