Decker Communication

AUGUST 30, 2023

Opportunity #4 – Skipping Opportunities to Tell Stories The Challenge: Decision makers and their audiences are continuously inundated with facts and figures. You are pressured with the minutiae of the day; operating daily in response to market demands, you tend to think in facts, tasks, concepts, numbers, etc. Become a storyteller.

Storytelling 59

Storytelling Influence Conference Audience 59

Tanveer Naseer

JANUARY 9, 2018

It’s an interesting exercise because it not only lets me know what ideas and topics garner the most interest and engagement from my audience, but it also reveals some interesting patterns about what’s on the forefront on the minds of today’s leaders. Leadership Insight #9 – The power to inspire others exists in all of us.

Leadership 271

Leadership Mentor Long-term Audience 271

Skip Prichard

MARCH 3, 2021

“Leadership in this digitally distracted world demands a new kind of leader. Simply speaking to our audience in a natural, unscripted fashion builds trust because it’s hard to hide. The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. Far from it.

Brand 119

Brand Storytelling Trends Content 119

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 10

Storytelling Brand Audience Marketing 10

Harvard Business Review

JUNE 8, 2018

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. The science of storytelling and brand performance. Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. Insight Center.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Humans and Automation.

Media 8

Media Advertising Audience Technology 8