Harvard Business Review

MAY 10, 2016

.” In the B2B world, though, the experience is very different. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. The problem was that the system had not been not built with the user in mind. Reputation.

B2B 8

B2B B2C FAQ Transportation 8

Harvard Business Review

APRIL 26, 2016

” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century. So a school could legitimately prepare a student for a business career while omitting training in sales. But a lot has changed.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 4, 2016

Career Transitions. Leaving a Stable Job to Create Your Dream Career. Here’s how he labels himself: “Start-Up Builder * Brand Strategist * Marketing Head” And below is how he summarizes his career accomplishments, clearly communicating what he’d bring to a new position. You and Your Team Series.

Brand 8

Brand Press Release Marketing B2B 8

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Engage me, communicate with me, add value to my business, solve my problems, create opportunity for me, educate me, inform me, but don’t try and sell me…it won’t work.

Blog 409

Blog Ryan B2C Brand 409