In the CEO Afterlife

OCTOBER 30, 2011

In the CEO Afterlife. The CEO said, “We’re in the peace-of-mind-business.” Here’s how the Fortis B2B team define themselves: Natural gas is our business. Thank you for setting the record straight about what a Mission Statement is. © 2011 In the CEO Afterlife. Main menu Home.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Skip Prichard

JANUARY 14, 2020

Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance. Southwest Airlines creatively spells words such as “luv” in its mission statement and internal documents.

Airlines 112

Airlines Mission Statement Customer Loyalty Mayo 112

Miles Anthony Smith

NOVEMBER 7, 2019

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105

Marketing Content Audience Brand 105