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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Here are a few tips in developing a customer service strategy from the top down: 1. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. The following is a guest post by Adrian Davis.

Strategy 267
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Here are a few tips in developing a customer service strategy from the top down: 1. Develop a CRM strategy A CRM is a somewhat tricky piece of technology. The following is a guest piece by Adrian Davis.

Strategy 267
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business Review

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Only three are effective.

B2B 9
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40+ Coveted Skills to Put on a Resume

HR Digest

Tip: It is very important to use keywords as part of your skills where you add both soft and hard skills. B2B Marketing. Customer Relationship Management (CRM). Best Resume Tips. You might think that employers are only looking for a specific set of skills, but the rest are equally important. Six Sigma techniques.

Skills 111
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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

The AIDA model and its variants are the basis for sales funnels at many B2B firms. It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales.

B2B 8