Skip Prichard

JANUARY 14, 2020

Bean, Mayo Clinic, MOD Pizza and Bob’s Red Mill to the layer of B2B companies whose names are lesser known but equally great – I can assure you that flashy perks have little to do with performance. Instead, I’ve discovered that every company’s culture is, on the surface, quite distinct. A common language.

Airlines 113

Airlines Mission Statement Customer Loyalty Mayo 113

Harvard Business Review

OCTOBER 10, 2014

At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8