article thumbnail

Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

Consider how the United States Postal Service (USPS) automates mail sorting. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% zip codes and cities, the USPS can now process upwards of 36,000 pieces of mail per hour.

USP 8
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Questions later in the cycle are about your buyer's particular industry or business. Alex Neuman Define your USP and your target as early as possible. It's about conversions.

Marketing 105