Harvard Business Review

JULY 19, 2017

Consider how the United States Postal Service (USPS) automates mail sorting. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% zip codes and cities, the USPS can now process upwards of 36,000 pieces of mail per hour.

USP 8

USP Airlines Productivity Products 8

Strategy Driven

NOVEMBER 13, 2019

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Uncover your business objectives. Increasing sales, expanding reach, and building brand awareness: all of them are the key objectives for any business. That’s where USP swings into action.

Marketing 11

Marketing USP Strategy Audience 11

Miles Anthony Smith

NOVEMBER 7, 2019

The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Questions later in the cycle are about your buyer's particular industry or business. Alex Neuman Define your USP and your target as early as possible. It's about conversions.

Marketing 105

Marketing Content Audience Brand 105