article thumbnail

Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. The leading companies in this ongoing shift are B2C, which offer different services. On average, B2C service companies spend around 10.2% The second runner-up leading the shift is none other than the B2C product companies.

article thumbnail

Eric Jacobson - Untitled Article

Eric Jacobson

Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Digital Winners Set Direction, Learn, And Adapt

Eric Jacobson

Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.

article thumbnail

Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. To ensure high returns on investment (RoI), its management needs additional skills as well. An SEM expert needs to understand technology from the user perspective to be effective. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6

Skills 98
article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Stay on top of all technological advances pertaining to marketing. Simply writing blogs or creating other forms of content isn't enough to deliver ROI. This goes for B2B, B2C, and B2B2C markets. Then create a distribution strategy based on the profile, where are these people most likely to go for information? "If

Marketing 105