Harvard Business Review

MAY 8, 2013

Henry Beyer walked up to a Mini Cooper in the city parking lot across the street from his office in downtown Houston. He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. He laughed; Henry grimaced.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

NOVEMBER 7, 2011

For example, Nestle Japan localized their offerings to the point that they disconnected from the global brands. They rendered the global power of the company useless because they could no longer leverage Nestle's massive supply chain or brands. You see everything through the new lens.

Globalization 13

Globalization Beyer Supply Chain Open-book 13

Harvard Business Review

MAY 10, 2011

On the other hand, millions of bottles of products have had to be taken off the market — products that all promise the brand of trust — from baby medicine to Rolaids to the flagship product Tylenol. The Right Fight , by Saj-nicole Joni and Damon Beyer, (HarperCollins, 2010) is available in book, e-book and audio formats.

Beyer 13

Beyer CEO Follow-up Reputation 13