Terry Starbucker

NOVEMBER 20, 2016

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . Unrealistic budgets and operational goals are morale (and job) killers. our means).

BHAG 391

BHAG Company Short-term Long-term 391

Terry Starbucker

FEBRUARY 13, 2011

Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career. We used The Immutables for our annual budget targets – like video subscribers, for example.

Goal 283

Goal CPA BHAG Kaizen 283

Harvard Business Review

DECEMBER 20, 2016

First, it would make it seem as though he had “sandbagged” his budget. Second, were he to deliver the full improvement that year he would be giving up $17 million “for free” that could otherwise be reserved for achieving future years’ budget commitments. So what’s the solution?

BHAG 8

BHAG Budgeting Cost Goal 8

Harvard Business Review

SEPTEMBER 19, 2014

Big organizations can afford — or think they can afford — to throw money at the problem by hiring laid-off Wall Street quants or hiring big-budget analytics boutiques. Limited ambition did a better job attracting credibility and support than BHAGs. More frugal and prudent enterprises seem to be taking alternate approaches.

BHAG 8

BHAG Software Information Technology Short-term 8