Leading Blog

JUNE 23, 2023

D ISRUPTION has become synonymous with innovation. It is the dominant view of how growth is created. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” Focused on disruption, we miss opportunities for nondisruptive innovation.

Disruptive Innovation 301

Disruptive Innovation Blue Ocean Strategy Innovation Brand 301

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence.

Blog 353

Blog Blue Ocean Strategy Collins Video 353

CEO Blog

MARCH 15, 2012

They call it a genome that consists of 6 parts: 1 - Product or Service innovation. Align the how with the customer need. The book is a how to, step by step guide that asks a lot of questions. Find Your Next is the how to guide for Blue Ocean. + Find Your Next presents an organized way to do this.

Blue Ocean Strategy 145

Blue Ocean Strategy Competitive Advantage Video Quality 145

CO2

JANUARY 2, 2011

The Empathy Map by XPLANE Design : How to build a business model around customer insights. Showing you how you can shift your perspective. Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. They introduce the concept of the Empathy Map that was created by XPLANE.

Business Model 141

Business Model Executive Coaching Execution Blog 141

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Rajesh Setty

DECEMBER 4, 2008

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Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30