Bond, Direct Marketing and Loyalty

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Bond

Direct Marketing

Loyalty

Who's Your Brand's Editor-in-Chief?

Harvard Business Review

NOVEMBER 23, 2011

The company encourages this sharing because it showcases customer loyalty, spreads new ideas about how to use Bean products, and provides customer insight. For traditional direct marketers, the Customer Relationship Management aspect of this may at first sound familiar, but the multi-channel digital world brings new twists to the game.

Brand

Brand Retail Fashion Supply Chain

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. The New Tools of Marketing. Sponsored by Percolate.

Brand

Brand Storytelling Trout Retail

Leadership Digital

Who's Your Brand's Editor-in-Chief?

The Brand Benefits of Places Like the Guinness Storehouse

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