If You're Not Pissing Someone Off, You're Probably Not Innovating
Harvard Business Review
MAY 4, 2012
He couldn't afford to leave his customers without it, so he had no choice but to drop our product. If you're really creating change, it is quite likely you will reach a point when you'll ask your customers to do more to support your work than just buy your product. Ethics aren't just important in business," Branson says.
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