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Let Them See You as Human

Persuasive Powerhouse

On your next visit, refer to something they said; this will help them to know that you listened and create a bond because you remembered something about them. The women (admins were all women at one time) began talking about how difficult it was to find good child care, and how they had to travel great distances sometimes to find it.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace. The New Tools of Marketing. Sponsored by Percolate. How leading companies connect with customers.

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