Books Human Resources Marketing SWOT 
Strategy Driven
JANUARY 4, 2016
As a base minimum you should have an understanding of the market they service, the products they sell and who they sell to? Even to the point of doing a SWOT analysis on them – this will clarify, in your mind, how the industry works, who the main players are etc. As any Boy Scout knows – preparation is the key. About the Author.
In the CEO Afterlife
JUNE 26, 2011
The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. These are like company manuals on a book shelf collecting dust. Leadership.
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