Brand Management, Development, Human Resources and Innovation

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Brand Management

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Five Questions Every Leader Should Ask About Organizational Design

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich

Ulrich Cost Efficiency Consultative

Use a Brand Council to Help Steer Strategy

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand

Brand Strategy Advertising Brand Management

Leadership Digital

Five Questions Every Leader Should Ask About Organizational Design

Use a Brand Council to Help Steer Strategy

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